Blog Post Title One
It all begins with an idea.
We know that your association offers significant, impactful benefits that support your mission, increase access to knowledge, and make the world (at least slightly) better. But how do you communicate this in a way that compels site visitors to become members and, in turn, invest in the future of your organization? At Tizra, one common concern we help associations navigate is demonstrating the value of membership to potential members. And we get it! Communicating the intrinsic value of membership can be tricky.
Understanding the Membership Landscape
Forum Magazine recently broke down the results of the 2024 McKinley Advisors study, ‘Membership Reset: Delivering on the Promise of Membership.’ The study sheds light on some common challenges associations face, like:
Crafting clear, compelling value propositions
Allocating sufficient resources to membership initiatives
Navigating the adoption of new technologies
Differentiating between member and non-member benefits
These challenges probably aren’t surprising to readers familiar with the association landscape and the persistent tensions that divide an association’s strategic bandwidth. There are never enough hours or budget to go around.
While the study findings might not be groundbreaking, failure to address each and implement actionable plans to solve them directly impact membership growth and retention. This has the very real potential to affect your association's long-term goals and mission fulfillment.
One partial solution? Helping members and prospective members visualize the tangible value of membership. This is where your content strategy comes into play. By effectively leveraging your existing resources, you can address many of the challenges highlighted in the McKinley study. Let's explore how a refreshed content approach can better communicate and demonstrate the value of membership.
Blog Post Title Two
It all begins with an idea.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
Blog Post Title Three
It all begins with an idea.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
Blog Post Title Four
It all begins with an idea.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.